VNFPP CASE STUDY

The Managing Director, PS Madhusudhan Madhu , was concerned about the process of transformation of the organization with a vast sales orientation to a customer-focused marketing company. Ramesh Kumar, Arun Bhattacharyya Source: Until then, all workers had a merchandise orientation, with a noticeable lack of any type of advertising theory. Internal marketing and holistic advertising were theories which were developed for big firms. Indian Institute of Management Bangalore 9 sides. As multinational organizations can benefit through the experience accumulated knowledge of the managers who had worked in emerging markets, planning strategies for survival and competition of small businesses run by entrepreneurs, offers enormous potential for knowledge.

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The Director General, PS Madhusudhan Madhu was concerned about the transformation of the organization from a predominantly oriented sales marketing customer focused company.

VNFPP LTD Using Holistic Marketing in a Small Enterprise Context Case Solution | CaseDummy

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Until then, all employees have a product orientation, with a strong no concept of marketing absence. Holistic marketing and internal marketing concepts were formulated for large companies.

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VNFPP LTD Using Holistic Marketing in a Small Enterprise Context Case Solution

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