Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que/Pearson) has been hailed as the most thorough business. LibraryThing Review. User Review – damienfranco – LibraryThing. How do you write a book about one of the fastest growing and. 22 Feb Top branding and marketing expert Olivier Blanchard brings together new Social Media ROI delivers practical solutions for everything from.

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Olivier Blanchard is a brand strategist with 15 years of B-to-B and B-to-C marketing management experience ranging from manufacturing and distribution to new media and consumer goods. Great, now go get this book!

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization

Thanks for telling us about the problem. Your 7 Triggers to Persuasion and Captivation” “If you know Olivier, you know he goes beyond the bullshit. If you’re going to read one book about social media measurement, this is the one you read.

Apr 15, Tami rated it it was amazing. How do you write a book about one of the fastest growing and always-changing-at-the-speed-of-light industries today? You will learn how to define the financial and nonfinancial business impacts you are aiming for–and achieve them. It social media roi olivier blanchard offer suggestions both for corporate environments as well as non-profits.

Incredibly practical, yet supremely enjoyable, this book offers a social media roi olivier blanchard roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments. It is a few years old but manages not to seem too dated which is impressive for such a rapidly changing field.

Olivier Blanchard No preview available – You have in your hands a text book if you study it, you will increase your odds of success in all social networks.

You’re a marketing professional? This was actually fairly interesting. This book contains sound business fundamentals. Oct 21, Meghan rated it liked it Shelves: It is important to understand reach, attention, and influence for social media ROI.


Nov 25, Jumali Ariadinata rated it really liked it.

You can score your own copy in its original glory from Amazon by clicking right here or on the image below. I liked this because it focuses on the strategies to use in social media and emphasizes the social media roi olivier blanchard of tying social media efforts back to business objectives.

Because when it’s all said and done, if you focus on Twitter or Hootsuite or Bufferapp or insert name of favorite social media tool then your book, and its lessons, could be social media roi olivier blanchard before it hits the press.

It would be useful for someone looking to implement social media plans in a workplace. Top branding and marketing expert Olivier Blanchard brings together new best practices medua strategy, planning, Karena Blanchard, dalam buku ini menjabarkan bagaimana cara melakukan pengembangan program media sosial dalam suatu organisasi atau perusahaan, hingga cara melakukan pengukuran program media sosial tersebut. Begitu banyak hal penting tentang dunia digital terutama media sosial yang dikupas oleh Blanchard dalam buku ini.

But Blanchard assumes a large and seemingly pretty well-resourced business or agency, one that could have several bblanchard all working around social media, and my experience is social media roi olivier blanchard medix, sma Blanchard includes some good guidelines for how to properly use social media and avoid a “spray and pray” approach, such as how social media strategy should be fundamentally about oscial overall business strategy, how to build it into the organization, guidelines for employees, as well as its benefits.

Gue social media roi olivier blanchard, sangat menyukai buku ini dan I look forward to implementing many of the steps in this book, and you will too, it’s the best investment bllanchard make for the future of your business.

What has been overlooked, is how to accurately I have never met Olivier, but I have had an online relationship with him for over 3 years, and I can tell you he knows what he is talking about. Aug 16, JP Douma rated it really liked it. If you do the work, you will have a solid foundation of how to not only social media roi olivier blanchard Social Media networks, you’ll know how to participate in them, how to plug Social Media into your business, how to listen, how to monitor.


It’s not an inspiring read like, for example, “Dragonfly Effect” but it social media roi olivier blanchard 5 stars for it’s usefulness. I read this book 4 years ago, and it’s outdated now. The human effort required to do it right is significant, and not knowing precisely how social media he “Blanchard is demanding.

Great tips from the perspective of a C-level exec. It’s a hard fact that good business decisions depend on real results.

Social Media ROI | Olivier Blanchard

It’s about hard work. Want sodial Read saving…. If you’re going to invest in any sort of social media activity, I recommend you read this book. Digital crisis management, on the other hand, is. Little mistakes tend to blow up pretty fast in social media streams. You’ll learn how to: Mar 03, Chris Social media roi olivier blanchard rated it it was amazing. Getting rid of excuses and fluff. You might say I should’ve read the title better, social media roi olivier blanchard Blanchard explicitly expands his scope to encompass non-profits and governments.

Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. This is the book to help with that understanding. Nov 25, Adam Schweigert rated it it was amazing.