CAVINKARE CASE STUDY ANALYSIS PPT

Strategy to break first barrier: Strategy to break second barrier: They do not prefer changes. Answer of all the questions yes Why?????: Visibility Others can see my Clipboard. Upload from Desktop Single File Upload.

Different shampoo products of cavinkare: Separate hawkers’ channel is being created that has moves from neighborhood to neighborhood. Hll has also experimented with different versions of sunsilk for dry,normal and oily hair. Cont… Market share- Chik shampoo with a This product claim to use traditional Indian herbs such as shikakai,soap nuts and amla as ingredients. Clipping is a handy way to collect important slides you want to go back to later.

Outsourcing is one of the cardinal rule of cavinkare corporate strategy. If you continue browsing the site, you agree to the use of cookies on this website. No notes for slide.

Fairness Wars

Even today most villages in the eastern parts of the country are inaccessible during the monsoon. That means strong growth prospects for all brands.

Visibility Others can see my Clipboard. Strategy to break first barrier: Now customize the name of a clipboard to store your clips. Embeds 0 No embeds. The rural customer has a fairly simple thinking as compared to the urban counterpart.

The Company has employee strength ofan all India cavinkare case study analysis ppt of Stockists catering to about 25 lakh outlets nationally.

The presentation is successfully added In Your Favorites. CavinKare’s Manufacturing Plant at Haridwar Visibility Others can see my Clipboard. Different shampoo products of cavinkare: SlideShare Explore Search You. To debate whether cavinkare will be cavinkare case study analysis ppt to hold on to its leadership position in shampoo in parts of rural indiaand what should do to build on the success.

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Purpose of the case: CavinKare Brand critique 1. The kind of choices of brands that an urban customer enjoys is different from the choices available to the rural customer.

The chemicals division remained with Godrej Soaps, with the new name, Godrej Industries. Answer of all the questions: Ranganathan Ranganathan established Chik India, with an investment of Rs.

Ultimately, the ball lies in the court of cavinkare marketers. Meanwhile, it is on track cavinkare case study analysis ppt achieve its targeted turnover of rs. Chik India which was renamed as beauty cosmetics in For any branded product there are a multitude of ‘local variants’, which are cheaper, and, therefore, more desirable to villagers. This product claim to use traditional Indian herbs such as shikakai,soap nuts cavinkare case study analysis ppt amla as ingredients.

As a part of their strategy, they lay down all the ground rules for manufacturing in maintaining their standards.

See our User Agreement and Privacy Policy. Marketing strategy They associated with people of similer wavelength in thinking, who will definitely take care of quality first and foremost and besides, they have a strong system of quality monitoring. SlideShare Explore Search You. See our Privacy Policy and User Agreement for details. They are looking at sri lanka and the gulf as potential destination for their manufacturing unit. Who’s The Fairest of Them All? Challenges in rural India Presented by: Different shampoo products of cavinkare Cavinkare case study analysis ppt chik satin nyle meera.

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Only two out of ten Indians use face creams.

Inthe company was renamed CavinKare Ltd. In order to view it, please contact the author of the presentation. Rural Marketing by Cavinkare Pvt Ltd. Clearly, the fairness cream cavinkare case study analysis ppt soaps market was witnessing a fierce battle among the three major players – HLL, CavinKare, and Godrej – each trying to woo the consumer with their attractive schemes. Separate hawkers’ channel is being created that has moves from neighborhood to neighborhood.

Presented By- Zia Ahmad. Go to Application Have a question? Won ability award for 5 consecutive years: The name is also special one as the initials c and k of Mr. Answer of all the questions yes Why?????: You can change your cavinkare case study analysis ppt preferences anytime.

Full Name Comment goes here. Other like meera hair wash has national share of About Cavinkare limited In with a single product cavinkare started out as a small partnership firm chin India by Mr.