Citation: Dolan, Robert J. “Barco Projection Systems (A): Worldwide Niche Marketing, Teaching Note.” Harvard Business School Teaching Note , June. Barco Projection Systems (A): Worldwide Niche Marketing Essay example. Words 7 Pages. Q1. What are the key differences between Sony’s and Bacro’s. Barco Projection Systems (a): Worldwide Niche Marketing Essay. Words Dec 5th, 8 Pages. Q1. What are the key differences between Sony’s and.

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This was when the three most important leaders, Erik Dejonghe, Frans Claerbout, and Bernard Dursin, in BPS should make decisions on price and product development plans.

Unlike NEC, Electrohome had the distribution advantage compare to others, especially its specialised dealers. Fabulous was using enterprise resource planning system ERP as their Enterprise information systems.

First, the strongest strength BPS had was its scan rate of projectors. It is designed to capture a range of information about key business events for the four major area in marketong typical. You should try to understand not only the organization but also the industry which the business operates in.

Case Analysis: Barco Projection Systems – Case Study

The marketing departments are only responsible for certain specific functions, rather than transform into an important part for a balanced development of enterprises. Time line can provide the clue for the next step in organization’s journey.


April 25, words – 5 pages price strategy for the BD Worldwide Niche Marketing, Portuguese Version. After refreshing your mind, read your case study solution critically.

Business environments are often complex and require holistic solutions. Barco has a two-step distribution system with 45 distributors and about dealers worldwide. Different projectors priced at different price would help them to extract the maximum consumer surplus.

It is clearly that the company have some issues in developing the customer relationship management. Last, the most threats of BPS were from Sony. Read Full Essay Save. A team of about 80 Collection Officers – they. These objectives usually include sales, market share growth and enhance customer satisfaction, but there are quite difficult to link to the business profits directly or even misguide.

Barco Projection Systems by Stephanie Schjang on Prezi

Barco Projection Systems A: Worldwide Niche Woeldwide, Portuguese Version Once you finished the case analysis, time line of the events and other critical details. Barco words – 7 pages to maintain highest projection quality and stay within their niche market.

Once refreshed go through the case solution again – improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations.

Kandi Burruss expands her empire with adult toy line and Spades app. Throughout all these years, Barco N. For example you can recommend a low cost strategy but the company core competency is design differentiation. Worldwide Niche Marketing, Portuguese Version Case Study Solution Once you have developed multipronged approach and work out various suggestions based on the strategic tools.


Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template.

Challenges Nevertheless, in the late s, due to the improvement of technology, the other companies had the capabilities to compete with BPS in the projectors area. As a result, Barco is faced with being preempted in their fastest growing segment by a competitor with much larger resources. Get inspired and start your paper now!

The TIA brand will communicate exclusivity by being the part.

Barco Projection Systems (A): Worldwide Niche Marketing, Teaching Note

It’s major competence is. Worldwide Niche Marketing, Portuguese Version case study solution. First of all, although NEC was the first company which came up with the idea of applying digital convergence technology on projectors in the market, the inefficient distribution system compromised the success of the company.