Also, some companies host blogs on their own websites, as a more informal way to learn about a company. Some have great blogs, and some company blogs are very corporate and boring. So next time you are on a website, look for a link to their blog. Sometimes it is on the top navigation bar, other times it is tucked away in the links at the bottom of the page.
2) You can also go to one of several blog directories and look up blogs by topic. Not all blogs are listed here, as individual bloggers must know to submit their blogs to these listings, some of the best directories then go and verify that the site is what ti says it’s about, and even ranks them by how good they are:
Try Technorati.com – this site lists 1.2 million blogs – but don’t be intimidated by the number, the blogs are categorized and there is a search box. Blogs on this site are ranked by the site – so the good ones generally rise to the top.
Or BlogCatalog.com: This site is set up like a search engine for blogs. When you type into the “What do you want to read today” box – the site brings up a list of blog posts that match the search terms, rather than a list of blog names like Technorati does.
3) You can also go to blogging sites that collect blogs of a similar type like BlogHer.com – mainly blogs on a variety of topics, but written by and/or for women.
Or you can try the broader-based AllTop.com – the brainchild of Guy Kawasaki (of Apple fame). He put together a team of folks that sort through the blog requests and add the most interesting blogs in each category. within each category it shows the name of each blog and the most recent 3-5 blog posts – with clickable links, so you can see what they really talk about to help you decide which blog you want to read. There is a search box and an alphabetical listing, but I find the topic tabs at the top most useful: WORK HEALTH, CULTURE, INTERESTS, TECH, PEOPLE, GOOD NEWS, GEOS, SPORTS – under each category, it show to top blogs and sites.
4) Another idea, if you are active on any social media, or at your next holiday or office party (since I am writing this in mid-December) is to ask your friends if they read any blogs, and if so what are their favorite ones. It might be a conversation stopper – with people looking at you blankly, but it might be a conversation starter with people talking about something that interests them. Who knows, you might even find that a friend of yours actually writes a blog themselves.
A final note for new or want-to-be bloggers – reading the blogs that are out there in your area of interest, as you begin blogging, helps you to learn how blogs work, see what type of posts people write, and helps you decide what part of your area of interest to specialize in. It can help you develop YOUR voice. You can also learn about cool features various bloggers use on their sites, what themes and layouts you like or don’t like. So bookmark blogs you like or subscribe to their RSS feeds and get to know other bloggers in your space. Comment on their posts in ways that add value to the conversation, you never know that interaction may lead to something more for you and your site.
Also – let me and my readers know what are your favorites sources for finding blogs to read – What’s your answer to How Do I Find a Blog?